Using Qualitative Methods in Corporate Environments

This one-day workshop designed with an applied modus operandi and for business leaders, strategists, managers, and corporate insiders of the Global Doctorate in Business Administration, in partnership with Durham University Business School.
Taking place on the Paris Campus, the course provides a “how-to” of qualitative research and analysis in the setting of modern corporations.  The first half of the course presents the challenges and opportunities of qualitative methods and covers the basics of participant observation and interviews. Specifically, the course discusses when, why, and how using these tools, and what are the outcomes for the practitioners.
The second half of the course focuses on analyzing field notes and interview data to generate new insights into corporate structure and processes and imagine real-world solutions to problems that arise in the working contexts of the participants. The course also serves as a participative workshop for students to exchange about their doctoral thesis project, and on-demand mentoring is be available on an individual basis.

Instructor: Denis Giordano